Presentation of travel industry destinations in Romania in Dertour Co. catalogue is to push up the number of tourists by 30 percent in 2010, announced Minister of Tourism Elena Udrea in a press conference on Monday.
“According to estimations, the number of tourists in Romania is to rise by 30 percent in 2010 due to the inclusion of this tourist destination in Dertour catalogue”, said Elena Udrea. A number of 350,000 Dertour 2010 catalogues started to be distributed by 10,000 travel agencies, according to Dertour Romania representative Radu Colfescu.
“The Ministry of Tourism contributed with 40,000 euros to Romania’s inclusion in Dertour catalogue. It is about 11.4 Euro-cents per each booklet presenting Romania as a tourist destination. A number of 10,000 advertising panels will be posted in Dertour agencies windows display. As well, in spring 2010 a number of 30,000 presentation folders will be posted in order to promote Romania as a tourist destination”, stressed Elena Udrea.
“Romania has a 25-page presentation booklet. Apart of the seaside tourism the booklet also promotes mountain destinations, the Danube Delta, cultural tourism. We have travel industry products, cycling tourism, bus circuits, travel circuits by car, cruises. Those who seek a tourist destination in Eastern Europe can discover it in this catalogue”, said Elena Udrea.
Apart of Romania, the catalogue includes tourist destinations in Poland, the Czech Republic, Bulgaria and Hungary in its 114 pages. “The fact that an Air Berlin Nurnberg – Constanta (Romania’s south-east) flight will be introduced soon means that the tour operators will more easily sell this destination”, stressed Radu Colfescu.
According to the sales manager for Eastern Europe of Dertour, Anna Schwingenschlogl, the company concluded 2007 with a turnover of 4.3 billion euros. Dertour is present on the market in Romania for five years. Dertour is one of the largest tour operators in Germany and Austria and is part of Rewe Group. The company offers complete and personalized services which can be combined and individually booked.
Source:financiarul.ro
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